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There’s a specific kind of cognitive dissonance that happens on LinkedIn.
You see a name. You know the reputation. This is someone who has steered ships through global crises, sat in the rooms where the biggest decisions are made, and moved markets with a memo. Then, you click their profile.
What you find is a ghost.
A list of dates. A few dry bullets about "overseeing operations." A digital version of a 1998 CV.
Most executives treat LinkedIn as a filing cabinet. They think of it as a place to "put information" so it’s available if someone asks for it.
But LinkedIn is not a storage unit. It is a positioning engine. A CV is a historical record, it looks backward at where you’ve been. A LinkedIn profile is a first impression, it looks forward at where you belong. When you treat your profile like a CV, you are telling the world, "Here is what I have done." When you treat it like a position, you are telling the world, "Here is the level at which I operate."
If your profile reads like a job application, you’ve already lost the room. Executives don’t apply for jobs; they occupy spaces of authority.
We hear it all the time: "My profile looks fine. People know who I am."
Your profile is never neutral. It is either:
Asserting your authority
Actively undermining it
There is no middle ground.
The Three Pillars of Executive Presence
The Three Pillars of Executive Presence
To move from "documentation" to "positioning," you have to fix the three areas where most leaders stumble:
1. From Responsibilities to Impact
1. From Responsibilities to Impact
Listing "Managed a team of 500" is a metric of scale, not a metric of value. At the executive level, we don't care what you were responsible for; we care what changed because you were there. What did you build? What did you save? What is the "you-shaped" hole the company would have if you left?
2. From Safety to Narrative
2. From Safety to Narrative
Most profiles are written in a "safe," corporate-speak tone. It’s designed not to offend. But authority requires a viewpoint. A profile with no narrative is just a collection of facts. A profile with positioning is a story of expertise.
3. From Generalist to Owner
3. From Generalist to Owner
What space do you own? If the answer is "general management," you are a commodity. Strong positioning makes it immediately clear where you operate and the specific problems you solve that no one else can.
The gap in your career isn't a lack of experience. You have the wins. You have the scars. You have the results.
The gap is in the translation.
Stop asking if your profile is "complete." Start asking if it is working. If it isn't reflecting the weight of your real-world career, it is working against you. You don't need a better CV; you need to stop hiding behind one.
Position your authority, or someone else will define it for you.
Stop letting a mid-level profile undermine an executive career.
We specialize in translating decades of high-impact leadership into a digital presence that commands authority. If your LinkedIn reads like a CV, you’re losing leverage. Let’s fix the positioning.
0715 940 366
info@beyondbananas.agency
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