Busy Boda is a Nairobi-based on-demand motorcycle-hailing and courier platform designed to streamline transportation and delivery services in Kenya.
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We’re rebranding. Krescent Media is now Beyond Bananas — same team, sharper focus.
Founded in 2017 by Vaidehi Tembhekar, Busy Boda was created to improve rider incomes and provide a safer, more professional alternative to traditional informal motorcycle taxis.
We partnered with busyboda was created to improve rider incomes and provide a safer, more professional alternative to traditional informal motorcycle taxis.
“Working with Beyond Bananas has transformed our brand presence and client engagement. From strategy to execution, their creative insight and consistent delivery helped Busy Boda grow our outreach and visibility . Their work was thoughtful, impactful, and truly aligned with our goals.”
The Problem
The Problem
Busy Boda, initially positioned as a B2C ride-sharing app, encountered fierce competition from SafeBoda shortly after entering the Kenyan market. Despite initial efforts in website building, SEO, social media market-ing, and various promotional activities, the company faced a significant challenge as SafeBoda gained traction.
The Solution
The Solution
To overcome this challenge, a strategic shift was initiated from a B2C to a B2B model.
This posed a unique challenge, given the ex-isting reputation as a boda boda rider app.
The solution involved a comprehensive re-branding strategy. This encompassed a shift
in website copywriting and keywords to focus on delivery services. Simultaneously, social media strategies were revamped to engage business owners directly through targeted Facebook groups, collaborations, and strate-gic media buying.
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