Karen Wambugu has been working in digital marketing since 2014. She started her journey with a small Instagram store, learning firsthand how social media can connect people, build communities, and grow a business. From there, she gained experience in corporate marketing, freelancing, and eventually entrepreneurship, sharpening her skills in strategy, branding, and social media management.

Passionate about helping brands tell their story online, Karen built Krescent Media from the ground up, her first “baby” in the digital space. After years of growth and success, she knew it was time to evolve into something bigger, bolder, and more creative. That’s how Beyond Bananas was born: a next-level agency that combines experience, strategy, and fearless creativity to help brands thrive.